Zürich, November 10, 2021. The Swiss neurotechnology startup IDUN Technologies is on a quest to build the Internet of Humans. In May 2021 the company released the first brain-sensing in-ear Hearable worldwide, the DRYODE™ Guardian. After Takeda, the startup has entered a second strategic partnership with the goal to co-create a neuro-enhanced hearing training solution. This collaboration provides a unique opportunity to enter the hearing health market and to build the future of listening.
Hearing loss is a problem that affects more people that one might think. Over 5% of the world’s population – or 430 million people – require rehabilitation to address their ‘disabling’ hearing loss. It is estimated that by 2050 over 700 million people – or one in every ten people – will have disabling hearing loss. Approximately 15% of American adults (37.5 million) aged 18 and over report some trouble hearing. (Link) On top of that, hearing aids are often associated with a negative stigma, making people believe they would appear older, weaker, or less capable. However, when hearing loss is left untreated, it will not only persist but may also lead to cognitive decline, social disengagement, and a variety of serious health issues. (Link)
The collaboration of IDUN Technologies AG and Everlisten GmbH aims to tackle the devastating effects of hearing loss. Everlisten is building a digital platform where people with hearing disabilities will be able to train their hearing capabilities with a personalized and intuitive app. Auditory training is a highly promising field for people suffering from hearing impairments. Scientific literature indicates that additional auditory training besides using hearing aids can influence auditory plasticity and reorganize the brain to improve hearing functionality. (Link)
IDUN Technologies has built a neuro-intelligence platform where brain waves can be recorded continuously from the ear canal. The platform translates brain signals into actionable insights using signal processing and machine learning algorithms. These insights are provided to partners through an IDUN API. Based on those insights, partners can personalize their products and services.
The first step of the collaboration is to quantify the efficacy of the hearing training with in-ear brain monitoring with the overall goal to personalize the training sessions to a user’s individual brain responses. With a neuroscientific concept called auditory steady-state response (ASSR) it is possible to detect the neurological reaction of the brain to an audio stimulus. These ASSR tests can be used to create an audiogram to answer questions on hearing capabilities, hearing loss and aural rehabilitation. (Link)
“We are very excited about the opportunity to work together with IDUN” says Markus Jausovec, Managing Director of Everlisten. “Giving the best advice and guidance to our customers has always been our number one priority. We think that this collaboration will drive the digitalization of our industry and provide our customers a more personalized and comprehensive access to auditory training ultimately resulting in better hearing and improved quality of life.”
“Hearing health is a highly exciting market segment for us. We think that our collaboration can help to destigmatize hearing care and allows us to validate our neuro-intelligence platform with hearing use cases. A successful collaboration could lead to a plethora of neuro-enhanced audio products” says Séverine Gisin, Co-founder and CCO of IDUN Technologies.
Want to learn more about IDUN Technologies AG?
A Swiss neurotechnology startup, IDUN Technologies is developing the Internet of Humans, a world where products and services react to your emotional and cognitive needs. The DRYODE™ Guardian, the company’s proprietary brain-sensing Hearable technology allows continuous brain monitoring from the ear canal. The device can identify physiological processes in the brain relevant for cognitive and emotional function of the brain. IDUN aims to enable neuro-enhanced consumer products through a closed neurofeedback loop. Together with leading partners such as Takeda, IDUN is building applications for health and wellbeing based on individual mental states.
We are located in the outskirts of Zurich, near the airport. We always welcome drop-in visits!